In an era of great innovation, marketing still largely operates with legacy mindsets and technologies. Time, however, isn’t on the side...

In an era of great innovation, marketing still largely operates with legacy mindsets and technologies. Time, however, isn’t on the side...

Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can...

Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can...

MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...

MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...

The announcement earlier this week by enterprise software firm SAP that it is acquiring identity management platform Gigya could...

The announcement earlier this week by enterprise software firm SAP that it is acquiring identity management platform Gigya could...

Part 1: What is martech enablement? Part 2: The race team analogy Part 3: The team members Part 4: Building the team Part 5: The team...

Part 1: What is martech enablement? Part 2: The race team analogy Part 3: The team members Part 4: Building the team Part 5: The team...

The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a...

The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a...

Digital out-of-home (DOOH) advertising has taken another step toward becoming a fully online medium, following a UK-based campaign this...

Digital out-of-home (DOOH) advertising has taken another step toward becoming a fully online medium, following a UK-based campaign this...

The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon and Google work...

The use of artificial intelligence (AI) has permeated the mainstream, as companies like Apple, Microsoft, Amazon and Google work...

If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider...

If you’ve been wondering how different retailers rank in their personalization, there’s now an index for that. Personalization provider...

Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem,...

Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem,...