Fahad HOct 24, 20171 min readThe disruption of attribution is comingAttribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...
Fahad HOct 24, 20171 min readThe disruption of attribution is comingAttribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...
Fahad HOct 24, 20171 min readRCS messaging takes a few more steps toward rocking mobileBrowser wars are so last century. In a few weeks, we could see the next phase of the Messaging Wars. That’s when Sprint is expected to...
Fahad HOct 24, 20171 min readRCS messaging takes a few more steps toward rocking mobileBrowser wars are so last century. In a few weeks, we could see the next phase of the Messaging Wars. That’s when Sprint is expected to...
Fahad HOct 23, 20171 min readIncreasing expectations will alter the media agency’s paradigm — and brands will feel thAgencies are cockroaches.” They’ll always find a way to survive. Surviving the current challenges will force media agencies to become...
Fahad HOct 23, 20171 min readIncreasing expectations will alter the media agency’s paradigm — and brands will feel thAgencies are cockroaches.” They’ll always find a way to survive. Surviving the current challenges will force media agencies to become...
Fahad HOct 23, 20171 min readLocation data beyond the marketing department: A look at 3 use casesusing mobile location data to target their ad spend: In 2015, eight in 10 marketers worldwide used location targeting for mobile...
Fahad HOct 23, 20171 min readLocation data beyond the marketing department: A look at 3 use casesusing mobile location data to target their ad spend: In 2015, eight in 10 marketers worldwide used location targeting for mobile...
Fahad HOct 23, 20171 min readSAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attributionLast month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is...
Fahad HOct 23, 20171 min readSAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attributionLast month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is...
Fahad HOct 20, 20171 min readGDPR-ready? How US email marketers can avoid hefty new EU finesGeneral Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens....
Fahad HOct 20, 20171 min readGDPR-ready? How US email marketers can avoid hefty new EU finesGeneral Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens....
Fahad HOct 20, 20171 min readClosing the marketing skills gap: 3 talent acquisition strategies, Part 3Imagine my surprise when Brown began to talk about careers in marketing operations, and he looked the class straight in the eye and said,...
Fahad HOct 20, 20171 min readClosing the marketing skills gap: 3 talent acquisition strategies, Part 3Imagine my surprise when Brown began to talk about careers in marketing operations, and he looked the class straight in the eye and said,...
Fahad HOct 20, 20171 min readMore C-suite titles join the upper ranks as CEOs make growth & digital transformation their topAccording to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to...
Fahad HOct 20, 20171 min readMore C-suite titles join the upper ranks as CEOs make growth & digital transformation their topAccording to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to...
Fahad HOct 20, 20171 min readSocialbakers unveils a ‘near real-time’ social ad benchmarkHow do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...
Fahad HOct 20, 20171 min readSocialbakers unveils a ‘near real-time’ social ad benchmarkHow do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...
Fahad HOct 20, 20171 min readCedato launches Video Supply Path Optimization in its new premium marketplaceCedato is out this week with an open version of its private video ad supply-side marketplace, along with what it says is the first supply...
Fahad HOct 20, 20171 min readCedato launches Video Supply Path Optimization in its new premium marketplaceCedato is out this week with an open version of its private video ad supply-side marketplace, along with what it says is the first supply...
