The disruption of attribution is coming
Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...
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The disruption of attribution is coming
Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...
RCS messaging takes a few more steps toward rocking mobile
Browser wars are so last century. In a few weeks, we could see the next phase of the Messaging Wars. That’s when Sprint is expected to...
RCS messaging takes a few more steps toward rocking mobile
Browser wars are so last century. In a few weeks, we could see the next phase of the Messaging Wars. That’s when Sprint is expected to...
Increasing expectations will alter the media agency’s paradigm — and brands will feel th
Agencies are cockroaches.” They’ll always find a way to survive. Surviving the current challenges will force media agencies to become...
Increasing expectations will alter the media agency’s paradigm — and brands will feel th
Agencies are cockroaches.” They’ll always find a way to survive. Surviving the current challenges will force media agencies to become...
Location data beyond the marketing department: A look at 3 use cases
using mobile location data to target their ad spend: In 2015, eight in 10 marketers worldwide used location targeting for mobile...
Location data beyond the marketing department: A look at 3 use cases
using mobile location data to target their ad spend: In 2015, eight in 10 marketers worldwide used location targeting for mobile...
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
Last month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is...
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
Last month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is...
GDPR-ready? How US email marketers can avoid hefty new EU fines
General Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens....
GDPR-ready? How US email marketers can avoid hefty new EU fines
General Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens....
Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
Imagine my surprise when Brown began to talk about careers in marketing operations, and he looked the class straight in the eye and said,...
Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
Imagine my surprise when Brown began to talk about careers in marketing operations, and he looked the class straight in the eye and said,...
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top
According to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to...
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top
According to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to...
Socialbakers unveils a ‘near real-time’ social ad benchmark
How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...
Socialbakers unveils a ‘near real-time’ social ad benchmark
How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...
Cedato launches Video Supply Path Optimization in its new premium marketplace
Cedato is out this week with an open version of its private video ad supply-side marketplace, along with what it says is the first supply...
Cedato launches Video Supply Path Optimization in its new premium marketplace
Cedato is out this week with an open version of its private video ad supply-side marketplace, along with what it says is the first supply...
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