How do you know whether your social advertising is doing as well as it should?
This week, social media marketing platform Socialbakers is providing one kind of yardstick. It’s a “near real-time” social ad performance benchmark, based on data from the company’s 2,000+ clients.
The Prague-based company describes this as near real-time, although it’s updated the previous day. But competing ad benchmarks, Chief Product Evangelist Moses Velasco told me, are usually more static and updated only annually or quarterly.
Without looking at benchmarks for how others in the industry are performing, he said, an advertiser is dependent on its own campaign history.
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