Spredfast adds reviews to the social channels in its dashboard
Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on...
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Spredfast adds reviews to the social channels in its dashboard
Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on...
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search,
Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search,
Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...
Why attribution can be overrated & create unintended consequences
B2B marketers must measure to understand what’s working and what’s not, where and how to improve, and, most importantly, how to run...
Why attribution can be overrated & create unintended consequences
B2B marketers must measure to understand what’s working and what’s not, where and how to improve, and, most importantly, how to run...
Putting a stop to click fraud
They don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...
Putting a stop to click fraud
They don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...
FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
Did you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to...
FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
Did you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to...
Engagement Labs scores top brands among offline and online influencers
It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have...
Engagement Labs scores top brands among offline and online influencers
It’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have...
FTC PrivacyCon: Your email address is leaking and vulnerable
A research paper delivered this week at the Federal Trade Commission’s third annual PrivacyCon shows how email addresses — the gold...
FTC PrivacyCon: Your email address is leaking and vulnerable
A research paper delivered this week at the Federal Trade Commission’s third annual PrivacyCon shows how email addresses — the gold...
Adobe Target gets some new tools for mobile marketing
From Adobe’s blog To help marketers better tweak their mobile experiences, Adobe is announcing this week several enhancements for Target,...
Adobe Target gets some new tools for mobile marketing
From Adobe’s blog To help marketers better tweak their mobile experiences, Adobe is announcing this week several enhancements for Target,...
Answer Financial launches a Marketplace where auto insurance companies can target ads by driving sco
You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind...
Answer Financial launches a Marketplace where auto insurance companies can target ads by driving sco
You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind...
Programmatic problems: Fixing a broken market
The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...
Programmatic problems: Fixing a broken market
The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...
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