Fahad HMar 2, 20181 min readSpredfast adds reviews to the social channels in its dashboardSpredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on...
Fahad HMar 2, 20181 min readSpredfast adds reviews to the social channels in its dashboardSpredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on...
Fahad HMar 2, 20182 min readCentro’s Basis ad platform now shows unified creative-level data across programmatic, search, Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...
Fahad HMar 2, 20182 min readCentro’s Basis ad platform now shows unified creative-level data across programmatic, search, Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...
Fahad HMar 1, 20181 min readWhy attribution can be overrated & create unintended consequencesB2B marketers must measure to understand what’s working and what’s not, where and how to improve, and, most importantly, how to run...
Fahad HMar 1, 20181 min readWhy attribution can be overrated & create unintended consequencesB2B marketers must measure to understand what’s working and what’s not, where and how to improve, and, most importantly, how to run...
Fahad HMar 1, 20181 min readPutting a stop to click fraudThey don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...
Fahad HMar 1, 20181 min readPutting a stop to click fraudThey don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...
Fahad HMar 1, 20181 min readFTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policiesDid you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to...
Fahad HMar 1, 20181 min readFTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policiesDid you know that your child’s Barbie doll might be listening, saving and readying itself to transmit everything your child is saying to...
Fahad HMar 1, 20181 min readEngagement Labs scores top brands among offline and online influencersIt’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have...
Fahad HMar 1, 20181 min readEngagement Labs scores top brands among offline and online influencersIt’s not everyday that you see Ferrari, Metlife and Puma in the same sentence. That’s because those three well-known brands usually have...
Fahad HMar 1, 20181 min readFTC PrivacyCon: Your email address is leaking and vulnerableA research paper delivered this week at the Federal Trade Commission’s third annual PrivacyCon shows how email addresses — the gold...
Fahad HMar 1, 20181 min readFTC PrivacyCon: Your email address is leaking and vulnerableA research paper delivered this week at the Federal Trade Commission’s third annual PrivacyCon shows how email addresses — the gold...
Fahad HMar 1, 20181 min readAdobe Target gets some new tools for mobile marketingFrom Adobe’s blog To help marketers better tweak their mobile experiences, Adobe is announcing this week several enhancements for Target,...
Fahad HMar 1, 20181 min readAdobe Target gets some new tools for mobile marketingFrom Adobe’s blog To help marketers better tweak their mobile experiences, Adobe is announcing this week several enhancements for Target,...
Fahad HFeb 28, 20181 min readAnswer Financial launches a Marketplace where auto insurance companies can target ads by driving scoYou may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind...
Fahad HFeb 28, 20181 min readAnswer Financial launches a Marketplace where auto insurance companies can target ads by driving scoYou may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind...
Fahad HFeb 28, 20181 min readProgrammatic problems: Fixing a broken marketThe rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...
Fahad HFeb 28, 20181 min readProgrammatic problems: Fixing a broken marketThe rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...
