Spredfast adds reviews to the social channels in its dashboard

Spredfast has announced it is integrating online reviews into its platform for the first time.

The reviews come from the brand’s page on more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and booking.com.

Consumer Reviews, says Product Marketing Director Austin Lytle in a blog announcement, “fuel decisions to buy,” because they provide others’ direct experiences about “which product to add to the cart, what dish to order, or where to stay.”

[Read the full article on MarTech Today.]