Barometric unveils its attribution service for snail mail
Snail mail is the oldest living relative of direct marketing, but it has been the last to receive the same kind of measurement attention...
Snail mail is the oldest living relative of direct marketing, but it has been the last to receive the same kind of measurement attention...
Snail mail is the oldest living relative of direct marketing, but it has been the last to receive the same kind of measurement attention...
While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their...
While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their...
All those points and rewards that consumers have accrued with credit cards, air miles programs and coffee shop purchases might become...
All those points and rewards that consumers have accrued with credit cards, air miles programs and coffee shop purchases might become...
Online reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup...
Online reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup...
Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...
Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...
In 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...
In 2010 Facebook CEO Mark Zuckerberg famously quipped that privacy, as a social norm, was dead. He was probably right but not in the way...
A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint...
A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint...
Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign —...
Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign —...
Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly...
Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly...
User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That...
User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That...