
Helpshift unveils AI designed for customer service
Artificial intelligence is being employed by many chatbots, but Helpshift is now out with what it says is the first AI specifically built...

In eBay’s DOOH campaign, the weather plays a starring role
eBay has found a way to take advantage of the UK’s fickle springtime weather. Last week, the giant online marketplace launched a Digital...

In eBay’s DOOH campaign, the weather plays a starring role
eBay has found a way to take advantage of the UK’s fickle springtime weather. Last week, the giant online marketplace launched a Digital...

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a...

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a...

BIMI launches to add trusted logos to emails
If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And...

BIMI launches to add trusted logos to emails
If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And...

Outbrain partners with Telaria to offer video ads
Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content...

Outbrain partners with Telaria to offer video ads
Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content...

ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform
Marketers often determine which full-page design works best for driving traffic and sales. Paris-based ContentSquare goes one additional...

ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform
Marketers often determine which full-page design works best for driving traffic and sales. Paris-based ContentSquare goes one additional...

Using mobile location data to improve bank marketing results: A how-to guide
the power of location data to drive business decisions and outcomes that create better user experiences and financial results. In fact,...

Using mobile location data to improve bank marketing results: A how-to guide
the power of location data to drive business decisions and outcomes that create better user experiences and financial results. In fact,...

Springbot opens a customer data co-op for retail SMBs
Springbot, a marketing automation platform for online stores, is trying to give small and medium-sized retailers access to the kind of...

Springbot opens a customer data co-op for retail SMBs
Springbot, a marketing automation platform for online stores, is trying to give small and medium-sized retailers access to the kind of...

The dynamic consumer’s journey & how to add value
The consumer journey — erroneously once described as a linear set of digital interactions with a focused end goal — never existed as it...

The dynamic consumer’s journey & how to add value
The consumer journey — erroneously once described as a linear set of digital interactions with a focused end goal — never existed as it...

Thinfilm provides first NFC-for-engagement data to Adobe Analytics
Adobe has added another data source to its marketing platform, with the recent announcement by Thinfilm Electronics about integrating...

Thinfilm provides first NFC-for-engagement data to Adobe Analytics
Adobe has added another data source to its marketing platform, with the recent announcement by Thinfilm Electronics about integrating...
























