Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has...
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Kiip undertakes ‘first’ blockchain-recorded mobile ad campaign
More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has...
Mobile marketer Leanplum buys Connecto’s conversational marketing
Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push...
Mobile marketer Leanplum buys Connecto’s conversational marketing
Mobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push...
Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
Virtually every blockchain-based startup has plans to offer reward tokens to customers in exchange for their loyalty. To date, those...
Tokenized loyalty platform Sweet offers Sugar tokens to energize fans
Virtually every blockchain-based startup has plans to offer reward tokens to customers in exchange for their loyalty. To date, those...
Report: Marketing leaders aren’t keeping up with the speed of data
on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Report: Marketing leaders aren’t keeping up with the speed of data
on the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Viant’s updated TV platform knows what you’re watching — and can immediately re-target your mo
You’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same...
Viant’s updated TV platform knows what you’re watching — and can immediately re-target your mo
You’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same...
Media Trust warns of malware in HTML5 ads
When HTML5 was being promoted as a replacement for Adobe’s Flash, security was a key reason. But, according to Media Trust CEO Chris...
Media Trust warns of malware in HTML5 ads
When HTML5 was being promoted as a replacement for Adobe’s Flash, security was a key reason. But, according to Media Trust CEO Chris...
Evrythng launches a blockchain-utilizing orchestration hub for consumer products
Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and...
Evrythng launches a blockchain-utilizing orchestration hub for consumer products
Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and...
MarTech Landscape: What is a consent management platform (CMP)?
If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The...
MarTech Landscape: What is a consent management platform (CMP)?
If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The...
Martech + Ad tech, Part 1: The tools to transform insight into action
Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and...
Martech + Ad tech, Part 1: The tools to transform insight into action
Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and...
Is your customer the unifying thread? How to do martech right
In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term...
Is your customer the unifying thread? How to do martech right
In 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term...
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