Fahad HJun 22, 20181 min readKiip undertakes ‘first’ blockchain-recorded mobile ad campaignMore than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has...
Fahad HJun 22, 20181 min readKiip undertakes ‘first’ blockchain-recorded mobile ad campaignMore than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has...
Fahad HJun 21, 20181 min readMobile marketer Leanplum buys Connecto’s conversational marketingMobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push...
Fahad HJun 21, 20181 min readMobile marketer Leanplum buys Connecto’s conversational marketingMobile marketing firm Leanplum is all about creating relationships between brands and their customers, using in-app messaging, push...
Fahad HJun 21, 20181 min readTokenized loyalty platform Sweet offers Sugar tokens to energize fansVirtually every blockchain-based startup has plans to offer reward tokens to customers in exchange for their loyalty. To date, those...
Fahad HJun 21, 20181 min readTokenized loyalty platform Sweet offers Sugar tokens to energize fansVirtually every blockchain-based startup has plans to offer reward tokens to customers in exchange for their loyalty. To date, those...
Fahad HJun 21, 20181 min readReport: Marketing leaders aren’t keeping up with the speed of dataon the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Fahad HJun 21, 20181 min readReport: Marketing leaders aren’t keeping up with the speed of dataon the rise, yet executives aren’t taking full advantage, according to the results of a global survey of 400 marketing executives...
Fahad HJun 20, 20181 min readViant’s updated TV platform knows what you’re watching — and can immediately re-target your moYou’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same...
Fahad HJun 20, 20181 min readViant’s updated TV platform knows what you’re watching — and can immediately re-target your moYou’re watching TV, and a Pepsi commercial interrupts the show you’re watching. You switch the channel, but, within seconds, the same...
Fahad HJun 19, 20181 min readMedia Trust warns of malware in HTML5 adsWhen HTML5 was being promoted as a replacement for Adobe’s Flash, security was a key reason. But, according to Media Trust CEO Chris...
Fahad HJun 19, 20181 min readMedia Trust warns of malware in HTML5 adsWhen HTML5 was being promoted as a replacement for Adobe’s Flash, security was a key reason. But, according to Media Trust CEO Chris...
Fahad HJun 19, 20181 min readEvrythng launches a blockchain-utilizing orchestration hub for consumer productsBlockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and...
Fahad HJun 19, 20181 min readEvrythng launches a blockchain-utilizing orchestration hub for consumer productsBlockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and...
Fahad HJun 18, 20181 min readMarTech Landscape: What is a consent management platform (CMP)?If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The...
Fahad HJun 18, 20181 min readMarTech Landscape: What is a consent management platform (CMP)?If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The...
Fahad HJun 18, 20181 min readMartech + Ad tech, Part 1: The tools to transform insight into actionEvery marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and...
Fahad HJun 18, 20181 min readMartech + Ad tech, Part 1: The tools to transform insight into actionEvery marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and...
Fahad HJun 18, 20182 min readIs your customer the unifying thread? How to do martech rightIn 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term...
Fahad HJun 18, 20182 min readIs your customer the unifying thread? How to do martech rightIn 2011, I worked with a large tech firm on their martech stack. This was years before marketing operations (MO) was cool or the term...
