YouTube has partnered with Ticketmaster, making it possible for artists to include upcoming concert tour dates within their music videos.
In addition to concert dates, a link will be available so anyone watching a music video can click through to the artist’s Ticketmaster concert page to purchase tickets.
“YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets,” says the YouTube Team on the blog post announcement.
YouTube offered the following image to show how it will work:
Right now, YouTube says it is launching this new feature only for shows in North America, but has plans to expand it globally.
YouTube is promoting its ticketing partnership with Ticketmaster as its way of helping artists “find ways to build deeper connections with their fans,” avoiding mention of Ticketmaster’s grip on the concert-ticket industry. Last Ticketmaster started promoting ticket sales on Spotify and Facebook in 2016.
“With live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets,” writes YouTube. Fans wanting to buy tickets must pay Ticketmaster prices and service charges to see the artists they love.
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