World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Dona

For Endangered Species Day (yes, there is such a day and it was on May 15), the World Wildlife Foundation launched #EndangeredEmoji, a collection of emojis which represent endangered species.

Of the campaign, a WWF spokesperson said, “The idea for the #EndangeredEmoji campaign was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species.”

The WWF is asking people to show their support for efforts to save endangered species by encouraging them to retweet the Endangered Emojis either from the WWF Twitter account or the campaign’s dedicated campaign page, EndangeredEmoji.com. Each time an Endangered Emoji is retweeted, a 0.10 euro donation is added to the individual’s account.

We're using #EndangeredEmoji to save real animals from extinction. Please retweet to sign up and help. pic.twitter.com/hX1p1GEDZ9 — WWF (@WWF) May 12, 2015

Each month, the WWF will send a summary of emojis retweeted and the individual can then decide how much to donate to the effort. Here’s how it works:

Of the approach, WWF International Digital Innovation Manager Adrian Cockle said:

“When it comes to fundraising, giving people a simple way to donate is key. By using one of the world’s biggest social platforms to highlight endangered species, we’re hoping to raise vital funds for their conservation as well as raising awareness globally.”