These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have the resources to handle SEO in-house. Thus, outsourcing search engine optimization to an expert is not only smart, but necessary for many businesses.
Unfortunately, not all SEO practitioners are created equal. But without a strong working knowledge of search, how can you tell a good agency (or consultant) from a bad one?
In my column on Search Engine Land today, I note several red flags which may signal that it’s time to fire your SEO partner:
They don’t explain their process.
You notice an increase in spammy backlinks.
They can’t explain or don’t adapt to algorithm changes.
They have a poor reporting platform.
They provide no strategic consultation.
They’re a one-trick pony.
Want to learn more? Check out the full column on Search Engine Land:
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