Cranberry, a content marketing and amplification platform, announced yesterday it has acquired WebmasterRadio.FM and will be relaunching the radio network as Cranberry.FM.
For more than a decade, WebmasterRadio.fm has produced radio and podcast programming aimed at the digital marketing industry. According to Cranberry, the radio network was the largest online radio and podcast platform in the digital marketing space, earning numerous awards and hosting major players in the media industry, including Arianna Huffington, Barry Diller and Steve Wozniak.
“We are excited to build off of the platform that WebmasterRadio has created,” said Cranberry CEO David McInnis in a release announcing the acquisition. WebmasterRadio co-founder Brandy Babin says the timing of the acquisition couldn’t have come at a better time.
“This deal means greater visibility for all of our shows,” said Babin.
No financial terms around the deal were released, but the announcement confirmed WebmasterRadio.FM’s founders and existing production team will stay with the newly launched Cranberry.FM.
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