Fahad HAug 21, 20192 min readIAB Europe, IAB Tech Lab release revised GDPR-consent frameworkIAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year...
Fahad HAug 20, 20191 min readMavrck acquires GroupHigh to increase its influencer search index tenfoldInfluencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
Fahad HAug 12, 20192 min readWordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJVerizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
Fahad HJun 24, 20197 min readWelcome to the next era of social media marketingAt this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a...
Fahad HMay 8, 20192 min readWordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website erroWordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more...
Fahad HMay 7, 20193 min readIAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from...
Fahad HApr 8, 20194 min readHow to wed multiple martech stacks when companies mergePoly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Fahad HApr 4, 20193 min readAdobe CMO Ann Lewnes on making big bets on digital, cloud and AI“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Fahad HMar 20, 20195 min readThe 5 best digital marketing courses for your digital success this yearModern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction,...
Fahad HFeb 20, 20192 min readDigital ad spending to top traditional for first timeDigital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HFeb 12, 20193 min readLiveRamp gives advertisers a way to target users across all of their CTV interactionsLiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
Fahad HFeb 5, 20195 min readDigital agencies are hiring, focusing on retention in 2019Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency...
Fahad HFeb 1, 20195 min readWhy clients in-house and what agencies can (and can’t) do about itClient in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Fahad HDec 19, 20183 min readOath to become Verizon Media Group as telecom doubles down on umbrella brandOath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Fahad HDec 17, 20183 min readAgencies looking to win over new CMOs should connect within 3 to 12 mos. of their start datesThe average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
Fahad HDec 6, 20182 min readDeclining engagement, conversions cast shadows on otherwise sunny Black Friday weekendMarketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts...
Fahad HNov 13, 20182 min readIAB: Digital ad revenues could exceed $100 billion for first time in 2018Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
Fahad HSep 25, 20182 min readFeds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearingSenate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
