IAB Europe, IAB Tech Lab release revised GDPR-consent framework
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year...
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Mavrck acquires GroupHigh to increase its influencer search index tenfold
Influencer marketing platform Mavrck announced Tuesday it was acquiring the blog and social search SaaS solution GroupHigh for an...
WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
Welcome to the next era of social media marketing
At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a...
WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website erro
WordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more...
IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018
U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from...
How to wed multiple martech stacks when companies merge
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now,...
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction,...
Digital ad spending to top traditional for first time
Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
LiveRamp gives advertisers a way to target users across all of their CTV interactions
LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
Digital agencies are hiring, focusing on retention in 2019
Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency...
Why clients in-house and what agencies can (and can’t) do about it
Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data...
Oath to become Verizon Media Group as telecom doubles down on umbrella brand
Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts...
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
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