In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content.
With the proliferation of mobile devices and fast internet connections, video consumption is increasing at a rate faster than any other type of online content.
Savvy marketers are preparing now to ride and monetize this trend with increasingly innovative approaches to “capturing user eyeballs” and winning with social video advertising.
From the Marketing Land Digital Marketing Summit at SMX West 2014.
The Coming Online Video Tsunami
Speaker: Richard Kosinski, President, Unruly
Follow along with the presentation slides below:
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