
Facebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growth
Facebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said...

Welcome to the next era of social media marketing
At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a...

Facebook’s digital wallet Calibra: What it could mean for marketers
Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a...

Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...

Zendesk buys Smooch to support customer messaging across multiple platforms
Customer service software provider Zendesk announced Wednesday it had acquired Smooch Technologies, a messaging platform focused on...

Facebook Messenger to get new lead gen templates, appointment booking
Messenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment...

Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads
Source: Facebook Facebook’s bet on Stories Ads looks like it is paying off. COO Sheryl Sandberg said Wednesday during the company’s first...

First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...

Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The...

Marketers say they’ll adapt to a changing Facebook
Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social...

NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger
Facebook CEO Mark Zuckerberg is making it a priority this year to integrate WhatsApp, Instagram and Facebook Messenger, according to a...

Instagram CPCs, CPMs drop as click-throughs continue to climb
Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the...

As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit?
third-quarter, last month, Facebook executives aimed to focus investor attention on the company’s better-than-expected revenue and a...

Here’s what Facebook says about ads and targeting on Portal
As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers...

Facebook Messenger 4 will make it easier for users to connect with brands
Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among...

What marketers are saying about Facebook’s new Portal video chat devices
long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in...

Facebook Stories Ads now available to all advertisers
Facebook has officially launched Stories Ads on the Facebook platform, making the ad units available to all advertisers globally. The...

Facebook testing AR ads in the News Feed & new tool to help brands create video ads
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new...

Facebook alerts 800K users that people they’d blocked may have been unblocked the 1st week of
For the second time in less than a month, Facebook is having to alert users that their accounts may have been negatively impacted because...
























