Ranking 2014’s most popular video ads by social shares versus views, video metrics firm Unruly proved the World Cup was this year’s big winner.
Unruly analyzed video ad shares across Facebook, Twitter and the blogosphere and found four of the top 20 global video ads involved World Cup themes.
A fifth of this year’s Top 20 Global Social Video Ads Chart were either World Cup-themed or created by sponsors of the famous soccer spectacle.
Ranking No. 1, Shakira’s “La La La” World Cup music video generated 5,819,822 shares. Made in conjunction with Activia Yogurt to support the World Food Programme, the video featured a number of World Cup soccer stars.
Other brands to spotlight the World Cup included Nike – which had two World Cup themed spots on the top 20 list – and Castrol’s “Footkhana” ad staring Brazilian soccer star Neymar Jr.
Unruly said the “speed of sharing” videos has nearly doubled year-over-year since 2013. “We saw 42 percent of shares occur in the first three days following campaign launch,” claimed Unruly.
Another milestone was Shakira’s video surpassing the number of shares earned by Volkswagen’s 2011 “The Force” ad. Up until this year, Volkswagen’s “The Force” had been the record holder for most shared video ad of all time with 5,278,399 shares.
Closing in on 5.9 million shares, Shakira’s “La La La” video now holds the record for most shared ad of all time.
Top 20 Most Shared Video Ads of 2014
1. Activia: “Shakira’s La La La” (5,819,822 shares)
2. 20th Century Fox: “Devil’s Due” (2,153,236 shares)
3. Nike: “The Last Game” (2,151,148 shares)
4. Budweiser: “Puppy Love” (1,976,253 shares)
5. Cardstore: “World’s Toughest Job” (1,894,721 shares)
6. Wren: “First Kiss” (1,548,628 shares)
7. Always: “#LikeAGirl” (1,482,633 shares)
8. Nike: “Winner Stays” (1,431,422 shares)
9. Thai Life Insurance: “Unsung Hero” (1,289,592 shares)
10. DTAC: “The Power of Love” (1,101,023 shares)
11. Castrol: “Footkhana – Neymar Jr. versus Ken Block” (1,049,656 shares)
12. Save the Children: “Most Shocking Second a Day” (973,164 shares)
13. Disney: “Frozen ‘Let It go’ Singalong” (896,324 shares)
14. FCKH8: “Potty-Mouthed Princesses Drop F-Bombs for Feminism” (813,436 shares)
15. Volkswagen: “Eyes on the Road” (805,766 shares)
16. CoorDown: “Dear Future Mom” (804,082 shares)
17. John Lewis: “#MontyThePenguin” (770,187 shares)
18. BBC Music: “God Only Knows” (725,867 shares)
19. Procter & Gamble: “Thank You, Mom – Pick Them Back Up” (688,364 shares)
20. KLM: “Lost and Found Service” (670,401 shares)
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