Fahad HMay 21, 20192 min readMillennials hail cord-cutting, but still indulge in linear TV outside the homeWe know by now that younger generations are abandoning traditional TV, opening their wallets instead to over-the-top (OTT) streaming...
Fahad HDec 22, 20182 min readOnline shopping revenues will reach $126 billion by December 31, says AdobeThe Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see...
Fahad HDec 19, 20182 min readStudy finds 61 percent of electronics reviews on Amazon are ‘fake’Large majorities of consumers rely on product reviews to help make online purchase decisions. But what percentage of those reviews are...
Fahad HDec 4, 20183 min readDo brand politics impact consumer purchases? It’s complicatedA majority of consumers (63 percent), according to a new survey from SAP, say they prefer to purchase holiday gifts from brands that...
Fahad HNov 28, 20182 min read165 million people shopped online and in stores over Black Friday weekendPre-Thanksgiving surveys indicated that more people intended to shop online this year than in the past. That sentiment did translate into...
Fahad HNov 21, 20182 min readData: Retailers that can expect to see Black Friday store visits and those that won’tStarting tomorrow major retailers are expecting a big uptick in online buying and in-store foot traffic, driven by discounting and the...
Fahad HNov 21, 20182 min readNearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobileAccording to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day...
Fahad HNov 16, 20182 min readAnalyst: Amazon Echo owns 75 percent of global smart speaker marketRoughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” It’s not entirely clear...
Fahad HNov 13, 20182 min readSurvey: Majority of consumers will spend 75% of holiday budgets online this yearIt looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary...
Fahad HNov 5, 20182 min readStudy finds decline in ‘trust’ costs corporations billions in profitsIt turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has...
Fahad HOct 31, 20182 min readStudy confirms brands’ worst fears about unsafe contentPhoto © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several...
Fahad HSep 20, 20182 min readReport: Digital now makes up 51% of US ad spendingMagna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and...
Fahad HSep 14, 20183 min readReport: Retailers should invest in better service, faster checkout for storesThe death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some...
Fahad HSep 10, 20182 min readPinterest says it has 250 million active monthly usersrvlsoft / Shutterstock.com Pinterest has reached a new milestone, now reporting more than 250 million monthly active users. “If Pinterest...
Fahad HSep 5, 20182 min readPew survey finds marked decline in Facebook user engagement since MarchAccording to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped...
Fahad HAug 23, 20182 min readSurvey: Teens cutting back on mobile screen, social media timeAccording to a new survey from Pew Research Center, teens are cutting back on mobile phone and social media usage. Parents, not so much....
Fahad HJun 20, 20182 min readReport: Key to SMB advertiser retention is onboarding engagement and early upsellingCustomer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But...
Fahad HJun 20, 20183 min readAfter data leak, 3 of 4 US carriers vow to stop selling user location to third partiesIf mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Fahad HMay 31, 20182 min readHave we reached peak smartphone, and what does that mean for marketers?Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third-party stats dropped yesterday. Amidst the barrage of...
Fahad HMay 25, 20182 min readDespite recent events, people still positive about internet’s impact on societyDespite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in...
