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Tubular Labs released its monthly top 10 list of the most watched video creators for November, showing very little had changed compared to its October rankings. Not only did the top four creators — UNILAD, The LADBible, Viral Thread and Tasty — remain in the lead, the entire top 10 creators were the same, with just a few switch-ups.
Met Daan, which ranked No. 9 last month, moved up to No. 5 in November, and Now This moved from No. 10 to No. 7.
World Star Hip Hop dropped to No. 9, and 5-Minute Crafts dropped to the bottom of the list.
While rankings changed only slightly, views were up. UNILAD saw three million more views in November, earning 3.4 billion for the month. The LADBible generated five million more with a total of 3.3 billion, and Viral Thread’s video views were up from 1.6 to 1.7 billion.
Tubular Labs tracks total views for video creators and brands across YouTube, Facebook, Vine and Instagram video platforms. The video analytics platform says the top 100 creators and brands generated 61.9 billion views combined, a 12 percent increase over October’s total video views.
Top 10 Video Creators in November 2016
The top 10 brand creators had a bit more of a shake-up compared to the most watched video creators.
Red Bull kept its first place ranking, but Lego was knocked to No. 4, falling behind Instagram at No. 2, and PETA, a new addition to the list, at No. 3.
PETA wasn’t the only debut brand to make the top 10. UK retailer John Lewis made its debut appearance at No. 5, and The White House, another newcomer to the top 10, ranked No. 7.
John Lewis made multiple video lists this month. The retailer’s holiday ad, “#BustertheBoxer,” helped the brand take the No. 2 spot on YouTube’s top 10 ads in November and was ranked the No. 1 most shared ad of the year by Unruly.
Top 10 Brand Creators in November 2016
Red Bull TV, Walmart and LG USA were all missing from November’s top 10 brand creators list, after ranking in October.
Tubular also ranks the top 10 most watched creators by individual platforms. You can find a variety of top 10 video rankings on their site, including: The Most Watched Facebook Video Publishers and The Top YouTube Creators.
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