With a December 17 release date, “The Hobbit: The Battle of the Five Armies” is set to be a box office hit if you’re going by the most watched movie trailers on YouTube this past summer.
The upcoming movie earned the No. 1 spot on YouTube’s top ten list of trailers, with more than 17 million views.
An even bigger blockbuster could be “The Hunger Games: Mockingjay Part 1,” the next installment in The Hunger Games franchise. Set to be released next month, the movie had two trailers in the top ten list, generating a combined 29,115,912 views.
Based on paid ads and organic views, the YouTube trailer leaderboard tracked the site’s most watched entertainment trailers from July 1st through September 30th of this year. The list included mostly movie trailers, with two video games and a trailer for the television hit The Walking Dead also earning spots.
According to YouTube, the trailers generated a combined 107 million views, with nearly 170 million minutes watched by viewers. The majority of the top ten trailers are more than two-minutes in length, but the average viewing time lasted only 1:34 minutes.
Using Google and YouTube data, Google conducted a study with the help of Millward Brown Digital that revealed official movie trailers are three-times more influential than any other source when it comes to how moviegoers decide what films to see.
YouTube’s Top Ten Trailers This Summer
1. The Hobbit: The Battle of the Five Armies Official Teaser Trailer (17,282,050 views)
2. The Hunger Games: Mockingjay Part 1 Teaser Trailer (15,371,589 views)
3. Fifty Shades of Grey Official Trailer (15,638,207 views)
4. BANG! BANG! Official Teaser (14,208,892 views)
5. The Hunger Games: Mockingjay Trailer – “The Mockingjay Lives” (13,744,323 views)
6. Comic-Con Trailer: The Walking Dead Season 5 (10,018,850 views)
7. Official Destiny Live Action Trailer – Become Legend (9,907,838 views)
8. Finding Fanny Official Trailer (5,701,143 views)
9.Official Call of Duty Advanced Warfare Campaign Story Trailer (4,793,127 views)
10.TAKE 3 Exclusive Trailer (4,627,059 views)
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