According to Unruly’s data, Red Bull videos were the most popular among brands across YouTube, Facebook and the blogosphere in 2016, earning a total of 27,047,591 shares for the energy drink.
The video analytics platform ranked the top 10 brands in 2016 based on how often a brand’s video content was shared versus the number of video views it received. Red Bull had more than double the number of shares earned by the No. 2 most popular brand Samsung, which earned 12.4 million shares.
In third place, McDonald’s videos had 8.6 million shares.
Most of the top 10 brands earned somewhere between four million and five million shares, with not a lot of disparity in numbers for the brands making up the bottom half of the list.
Top Ten Most Shared Video Brands in 2016
Red Bull — 27,047,591 shares
Samsung — 12,481,540 shares
McDonald’s — 8,618,554 shares
Australian Tourist Board — 6,417,279 shares
Asus — 5,275,867 shares
Nike — 5,002,131 shares
Almarai — 4,556,429 shares
Adidas — 4,512,703 shares
Shell — 4,142,156 shares
Cadbury — 4,082,750 shares
While Red Bull failed to have a video make Unruly’s list of the top 10 most shared video ads in 2016, Unruly said the brand rose to the top of this list because of the “hundreds of videos” it released throughout the year.
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