You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of thoughts coalesced in my head that prompted me to write one more. Since some time has passed, I hope you will bear with me.
Let’s start with an idea that is core to our experience living in today’s world:
The filter bubble
The filter bubble is the idea that we are mainly connected to people who think like us. These are our friends and our social media connections. We also follow news sources that reinforce our worldviews and values. And finally, these patterns of behavior even influence our search engine results and social media algorithm-based news feeds.
Technology platforms show us things we have a higher propensity to like and click so we spend more time on their platforms. This is one of the reasons half the country was surprised by the election results and the other half wasn’t. Everything they saw online reinforced their support for their preferred candidate.
Now, let’s put our marketing hats on and head into work.
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