The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:
Digital transformation.
Microservices and APIs.
Vertical competition.
Digital everything.
Artificial intelligence.
These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally, as well as how they engage with customers. In this e-book, Scott Brinker outlines what lies ahead for marketers in the next three to five years and dives into the following areas:
Marketing’s cross-organizational role in governing customer experience.
Distributing innovation with citizen developers, analysts and integrators.
Marketing operations and technology management in a post-platform world.
Conversational interfaces as the most promising new digital touch points.
Dealing with real threats with emerging AI technologies and how to mitigate them.
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