Taboola, the grid of content discovery that appears at the end of many online stories, is now giving publishers the option of using a continuous scrolling feed.
CEO and founder Adam Singolda told me that this launch represents “a whole new Taboola.” Publishers can choose to stay with the older grid format of content widgets or to adopt the new feed.
The vertically scrolling feed, available for both desktop and mobile, is built from a series of invisible cards of different formats and content, such as used in Facebook or Twitter feeds:
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