Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of experts and test groups.
Chicago-based Squadhelp employs a crowd-sourced platform to find exactly the right moniker, after which it employs various verification and testing tools. It describes itself as the largest such naming platform, and it now says it is the first to employ AI.
Since it was founded in 2011, founder Darpan Munjal told me, the platform’s naming process has involved a brand launching a naming contest after supplying info on the company and, if appropriate, on the product. About 75,000 users are registered on the platform, and the number of proposed names they can each submit is dependent on how many of their previous submissions have been accepted into higher contest rounds.
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