There’s no question that digital marketing is changing rapidly, and much of that change is being driven by new developments in marketing technology. There are dozens of acronyms to know, dozens of platforms that can make up a marketing stack, and at least a couple of thousand companies that make up the marketing technology landscape.
You already know that Marketing Land is committed to reporting on the martech industry with daily news, features, interviews and analysis. Now, with our MarTech Conference about a month away in San Francisco, we’re turning the dial up.
Welcome To Martech Madness!
Starting today, and for the next month, we’ll be paying special attention to what’s happening in the martech industry. We’ll have new features and interviews with important players across all areas of martech. For marketers who might need to catch up, we’ll have new primers on specific areas of the martech landscape. And, of course, we’ll bring you Scott Brinker’s new 2016 marketing technology landscape — the must-see overview of all the companies that make up the martech industry.
How To Follow Martech Madness
All of our Martech Madness coverage will live on our Martech Today channel, so plan on visiting there daily for new articles and features.
Better yet, use the “Martech Today” box at the top of that page to subscribe to our daily martech newsletter for a complete list of our own martech coverage, plus links to important martech articles from around the web. It’s free, and you can unsubscribe at any time. (But we’re confident you won’t want to.)
And we hope you’ll join us at our MarTech Conference March 21–22 in San Francisco — the perfect way to cap a month of Martech Madness.
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