Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them
For those of you not familiar with the term Keeping Up With the Joneses, it can often refer to the practice of trying to keep up with, or...
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Buying martech is easy, managing the process to use it effectively is the hard part
It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a cinch,...
Video marketing tops list of marketers’ priorities, voice search ranks low
According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the...
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of...
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year...
Here’s why experiential learning is better than being right
As marketers, we’re taught that the more we research and plan, we improve our chances of getting our marketing right. But is getting it...
Survey: Growing content demands add pressure on marketing to improve cross-functional collaboration
Siloed teams and breakdowns in communication are familiar challenges to most of us. In our fast-paced environments, it can sometimes be...
Want to improve your marketing operations? Make everyone on the team a coach
Marketing operations are the driving force behind a company’s marketing technology implementations and processes. Successfully managing...
How agencies can better engage with clients using agile
Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always...
How next-generation algorithms could impact your marketing strategy
Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which...
Is your martech leadership failing on SEO? Probably
Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got...
Kubernetes shows promise for managing martech compatibility across platforms
Imagine a world where you can easily manage containerized applications across multiple environments. This is the world of Kubernetes, and...
It’s not about your company: Why modern marketers need to be customer-centric
Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and...
4 ways to future-proof your UX
Great innovations have contributed to making our lives longer and shrinking the world as we know it. User experience has played a great...
How agencies can use Kanban to manage client work
As an agency, you’re faced with the chaos of multiple clients, quick turnaround times and changing priorities. The practice of Kanban can...
How marketers can take the lead with revenue optimization teams
Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that...
How ransomware targets WordPress sites
What would you do if you found yourself locked out of your own business website by criminals? That’s exactly what happens to...
CMOs must dig deeper on attribution
Welcome to the martech multiverse. Everything old is new again; martech is innovating in leaps and bounds, yet attribution remains a...
Adopting new martech? You don’t have to choose between agile and waterfall
Agile martech adoption is an everyday part of life for many digital marketers. Daily scrum calls on new apps, testing out use cases and...
In OTT video, features are as important as content
For decades, TV networks have focused on marketing one thing: content. That’s because content was the only thing that broadcasters and...
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