SmarterHQ Lands $8M Funding To Expand Predictive Marketing Platform

SmarterHQ has announced another $8 million in funding, bringing the company’s total money raised to $20 million since 2014.

This round of funding is led by Simon Venture Group, the venture capital arm of Simon Property Group, which owns or has a stake in more than 200 malls and retail properties worldwide — with additional participation from Battery Ventures and angel investors.

The company says this latest round “will be used to accelerate SmarterHQ’s growth and expand the company’s award-winning predictive marketing platform.” That platform integrates with a retailer’s existing marketing tech and enables the retailer to track and measure a shopper’s engagement with the brand across multiple channels.

SmarterHQ says its client base includes Eddie Bauer, Finish Line and eBags, among others.