Conversion paths, exits and other analytic metrics can be studied to determine if users were satisfied. Or, you could just ask them. Today, Google has released a tool that allows webmasters to query users directly — with one line of code required.
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The survey will display in the lower right hand side of your site, on all pages that include the snippet. The website satisfaction survey displays a 4 question format that displays in a very clean interface. The surveys run until they achieve 500 responses and can be re-enabled after 30 days.
The standard Google questions are free to use, but if webmasters want customized questions, they’ll have to pay. Customized questions will cost $0.01 per response (or $5.00 for 500 responses. Each survey will feature detailed reporting:
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To sign up for Google’s Consumer Surveys for website satisfaction, head over to the official survey form. See the official Google post for more information.
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