To promote his new Virgin Hotel in Chicago, Richard Branson has teamed with Jonathan Goldsmith, better known as Dos Equis’ Most Interesting Man in the World.
In a video, Branson shares various rumors about the hotel such as, “I’ve heard the scented shampoo smells like Beyonce’s hair,” “The beds are so springy, they’ve had to raise the ceilings 16 inches” and “I’ve heard there’s even a spaceport on the roof.” As Branson shares these rumors, Goldsmith acts them out as only Goldsmith can.
Viewers are then urged to visit the VirginHotels.com website and “Get A Rumor.” Get it? Get A Room-er? Once on the site, visitors can share (or make up) a rumor to be entered into a drawing to win a 2-night stay for two at the new hotel along with airfare, ground transportation and attendance at the hotel’s grand opening party.
To share a rumor, visitors simply enter their rumor along with the pre-populated #VirginRumors hashtag and click the Tweet Your Rumor button. Here’s a few submissions:
#VirginRumors, I heard at the new Virgin hotel that Mr. Branson read you his favorite Dr. Seuss story. — Leroy Kirkland (@lrkirkland) August 29, 2014
#VirginRumors I've heard that the eggs Benedict will really be made by #BenedictCumberbatch — Acropof (@acropof) August 29, 2014
Heard that @virginhotels has created a way to make it summer in Chicago 365 days a year #rooftopparty #virginrumors — Kristin Demidovich (@KristinMMarie) August 29, 2014
Morgan Freeman reads the newspaper to you while you're getting ready in the morning. #VirginRumors http://t.co/KL9Aexi6is — DaDiTomaso (@daditomaso) August 26, 2014
I heard there is a bedside alcoholic FroYo bar in every room! #VirginRumors http://t.co/bD1C3lGcJQ — Danielle McShea (@d_mcshea) August 26, 2014
And here’s Richard asking fans to tweet their rumors:
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