While Facebook’s growth is slowing, a new report from eMarketer confirmed that Twitter isn’t done with their growth spurt. The popular 140-character social network saw a 20.7% growth rate, compared to a 6.6% growth rate of Facebook.
With more than 132.5 million US users (and 800+ million worldwide), the declining growth rate of Facebook is inevitable. The 6.6% growth in 2012 was down nearly half of the 2011 rate of 13.4% – but they still gained 8.5 million new users. Due to the massive saturation of Facebook, as new networks continue to pop up, they continue to lose social market share.
In comparison to the sea of Facebook, Twitter is a much smaller fish which helps when showing growth rates. The number of US Twitter users is about 1/5th the number of Facebook users. In 2011 Twitter saw a growth rate of 31.9% and dropped substantially this year to a 20.7% growth rate. In 2012 Twitter ended up seeing an increase of almost 5 million new users.
For more information see the full eMarketer report.
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