Report: 14 marketing automation vendors profiled — updated for 2017

Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization:

1. increased marketing efficiency.

2. enhanced ability to generate more and better qualified leads.

3. a multichannel view of prospect behavior.

4. better alignment of sales and marketing goals.

B2B Marketing Automation Platforms: A Marketer’s Guide examines the market for marketing automation software platforms and the considerations involved in implementing this software into your business.

This 44-page report includes profiles of 14 leading marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.”