Companies lose $18 billion in sales revenue each year from cart abandonment, with over $4 trillion worth of merchandise predicted to be abandoned in online shopping carts this year alone.
Organizations that succeed with reducing cart abandonments are the ones who effectively tailor and deliver personalized experiences at each stage of the journey: before a customer has abandoned their cart, as a customer is displaying abandonment intent, and after the abandonment has taken place.
Cart abandonment, rather than being seen as a rejection of a site’s value proposition, presents a unique opportunity to successfully re-engage customers on a personal level.
Download this free eBook from Dynamic Yield to learn powerful and effective personalization strategies to apply throughout the three stages of the customer journey, empowering you to maximize conversions, recover sales and reduce abandonments.
Visit Digital Marketing Depot to download your copy.
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