A year since launching native video, Reddit reports it is seeing more than a billion video views per month on average. The platform says it has experienced a 38 percent growth in native videos since the start of the year, with advertisers seeing higher conversion rates and more engagement with video ads.
Why you should care
Reddit has made big changes in the past year, from a major overhaul of its website to the launch of native video ads optimized for the redesign. With news that it is now pulling more than a billion video views per month, Reddit is hoping to get on marketers’ radar as a platform that offers competitive reach and results.
“Reddit’s beta video advertisers are seeing significant increases in key metrics such as brand favorability and purchase intent when compared with non-video ads. In fact, a recent study by Milward Brown indicates that Reddit Video is performing considerably better than industry averages for digital video advertising,” wrote Reddit on its corporate blog.
According to Cassis, advertisers are seeing 2.3 times more conversions with video ads compared to static ads, with some campaigns earning 3.5 times higher engagement rates. Reddit says its video ad view rates are now comparable to Facebook video views.
More on Reddit video
Reddit claims it serves more than 400,000 hours of natively hosted video daily, and 13 million hours of video watched monthly on the platform.
Mobile video views on Reddit have doubled since August, with 70 percent of views occuring on Reddit’s mobile apps.
Reddit creators are posting 50 percent more video posts since the redesign, with a million videos posted by creators in August alone — representing a 31 percent increase year over year — according to the company.
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