Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Reddit is making it easier for brands to manage their presence on its platform.

Through a deal with social marketing platform Sprinklr, brands can now use Sprinklr to publish comments to Reddit’s topic-based forums, or “subreddits,” as well as to manage the private messages they receive from Reddit’s users, the companies announced on Thursday.

[Read the full article on MarTech Today.]