Rapid Growth: Amazon Brings Its Same-Day Delivery Service To 6 More Cities

The same-day delivery race is heating up. Today, Amazon announced its Same-Day Delivery is now available in six more cities.

The company says more than a million products are now available for same-day delivery to customers in Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro areas. The service is available seven days a week, and consumers now have until noon to place orders. Prime members pay $5.99 for same-day items. Non-Prime members can use the service for $9.98 fee for the first item and $0.99 for each additional item.

A “Get It Today” filter on the left-hand navigation panel is available on to users where the service is available. A “Get It by Tomorrow” filter offers up millions more items that can be delivered the next day.

This move extends the total urban reach for the service to ten cities. Amazon already offers same-day delivery in Los Angeles, Phoenix, San Francisco and Seattle metro areas.

Amazon is competing with big box retailers Wal-Mart and Target for same-day delivery and pick-up services. Google has expanded its Google Shopping Express same-day service to both coasts and has plans for more growth.

For access to goods, Google partners with retailers such as Costco, Staples, Target, Toys “R” Us and Babies “R” Us, Walgreens and delivers items sourced from the local stores. Google has reportedly ramped investment in the service. Still, Amazon is outpacing Google’s growth, which is still confined to San Francisco area, parts of Los Angeles and Manhattan.