Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local resea

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant” searches. But I don’t think instant answers will cover every query or even most queries, at least not for a really, really long time (singularity, anyone?). Some questions just have too many variables involved, and there will always be local researchers who want to poke around, looking for local flavor.

This post focuses on the big players — the chains, the multi-locations, the brands — and why an “instant answer” world also necessitates in-depth local content for those extra long-tail searches.

[Read the full article on Search Engine Land.]