Even though Autumn doesn’t officially start until September 23, Labor Day marks the effective start of the season for most people. School...

There are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s one...

Update: This article was updated on Aug. 30 to clarify that Google may suspend businesses in extreme cases of gating (self–managing) GMB...

Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that...

Accurate, contextual location data is essential to providing customers with a compelling marketing experience. In fact, knowing where...

Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City...

Video advertising has become an increasingly important part of online marketing in recent years. There’s no real getting around that...

Last year, Lawless Research and Factual found 87% of marketers were using location data or targeting in their marketing campaigns. A new...

Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and...

There’s probably no other media segment that has benefitted from the advent of location intelligence as much as out-of-home (OOH). The...

Google Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s...

Exactly two years ago Snap bought location analytics and attribution company Placed for $125 – $135 million. Placed was an early pioneer...

Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and...

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled...

Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers....

And there’s more competition than ever, placing more pressure on local marketers to drive business results. A new industry report from...

If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews...

Open through February 2019. The stores are located in The Market area of Macy’s in the following cities: New York, San Francisco,...

Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S....

nevodka / Shutterstock.com Remember Yahoo Small Business? Before Facebook, before GoDaddy, before Google My Business, it was the top...