Pinterest is bringing Buyable Pins to Android.
Pinterest launched its long-anticipated e-commerce feature in June exclusively on the iPhone and iPad. Today, the company announced that it’s starting to roll out the service for Android users and that it’s launching “The Pinterest Shop,” a curated collection of Buyable Pins and products from retailers.
Buyable Pins give merchants on Pinterest the ability to offer products that can be purchased with several clicks and without leaving the social bookmarking app. Now, as the holiday shopping season starts to ramp up, US users of the Pinterest Android app will be able to buy seamlessly on Pinterest.
The company has been pleased with the performance of Buyable Pins, last month expanding access to three more major e-commerce platforms — Bigcommerce, Magento and IBM Commerce — to go with launch partners Shopify and Demandware.
Pinterest also said the number of Buyable Pins on the network had doubled to 60 million and that many merchants were seeing that the feature was being used mostly by new customers. And as we reported in September, one small business, Madesmith, saw 70 percent of its sales come from Buyable Pins during the summer.
Eventually, Pinterest plans to offer businesses the ability to promote Buyable Pins, but currently it’s pushing them organically, featuring them in the home feed, category feeds, search results, recommendations and Pin boards. And starting today, it’s offering The Pinterest Shop, which Pinterest describes as “a destination where you’ll find on trend collections of Buyable Pins and retailer shops, handpicked by us.”
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