Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name.
Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features.
Verify your website Brands can now officially become verified and be viewed as the official company source.
Add buttons and widgets Companies can use the various buttons and widgets to build more Pinterest engagement to their profiles and boards.
Gain access to upcoming features Those acting as brands will be able to gain advance knowledge on future products and services for businesses and audience metrics.
A resources section has been crated for businesses that cover case studies, best practices, guides and brand documentation. A new terms of service has also been put into place for the new business accounts.
Those brands who’ve been using individual accounts can easily convert over – no new account required.
For more information see the official Pinterest blog post.
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