As Pinterest continues to grow its advertising product, efficiencies for marketers are blooming. According to a new report from AdAge, Pinterest ads will be gaining granular targeting options as well a new test ad format, animated ads.
The new targeting options will help advertisers hone their ideal personas. For example, instead of marketing to sports enthusiasts, advertisers will be able to reach soccer fans. Additional audiences will have the ability to be targeted (much like Facebook ads) so that marketers can simply add in “outdoor enthusiast” instead of only being able to choose from the initial 30 categories available during the Pinterest ads launch.
A new animated ad will also be tested that will move when users scroll down the page. This format will be tested in the “coming months.”
Overall, these improvements will help place Pinterest on advertisers “Must-Have” boards. For more see AdAge.
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