Fahad HAug 2, 20192 min readPinterest revenue jumps 62%, monthly active users reaches 300 millionPinterest has released its second earnings report since going public in April, generating $261 million in revenue during the second...
Fahad HApr 19, 20192 min readDigital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are higPinterest’s Chief Product Officer Evan Sharp and CEO Ben Silbermann Pinterest debuted on the New York Stock Exchange on Thursday under...
Fahad HMar 21, 20191 min readPinterest’s new head of engineering brings deep e-commerce experiencePinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building...
Fahad HNov 5, 20182 min readPinterest names Andréa Mallard as the company’s first CMOPinterest has hired its first CMO. Formerly CMO at Gap Inc.’s Athleta stores, Andréa Mallard now oversees Pinterest’s global marketing...
Fahad HMay 31, 20182 min readPinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brandsPinterest is testing a new wider-framed Promoted Video ad format that will display at maximum width across both columns in a user’s home...
Fahad HApr 5, 20182 min readPinterest reports 50% gain YoY in SMB advertisersrvlsoft / Shutterstock.com Pinterest reports it has 1.5 million businesses connecting with customers on its site each month, is...
Fahad HApr 4, 20182 min readPinterest’s head of ad products exits company less than 6 months after taking over ad businessPinterest has confirmed that its head of ad products, Jon Alferness, has left the company and that it has made a change to its product...
Fahad HFeb 27, 20181 min readPinterest names Square’s former Business Lead, Francoise Brougher, as its first COOPinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her...
Fahad HDec 5, 20173 min readPinterest rolls out chatbot, native features for Facebook’s Messengerrvlsoft / Shutterstock.com Pinterest is making a home for itself on Facebook’s Messenger. On Tuesday, the social-cum-search platform...
Fahad HDec 1, 20171 min readPinterest ad boss Tim Kendall is leaving the companyrvlsoft / Shutterstock.com Pinterest’s president and advertising boss Tim Kendall will leave the company at the end of this year, a...
Fahad HJun 6, 20172 min readPinterest’s first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York TimPinterest will debut its first ad campaign in the US on Tuesday. Called “What If,” the campaign is designed to get people thinking about...
Fahad HMay 16, 20171 min readPinterest will use image recognition to target ads, including in Lens resultsTo target ads, Google uses search data, Amazon uses purchase data, Facebook uses social data, and now Pinterest is using photo data. Last...
Fahad HNov 15, 20161 min readPinterest queues up autoplay video ads for new Explore tabA few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter,...
Fahad HNov 9, 20162 min readPinterest adds measurement, data vendors to its Marketing Partners programrvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...
Fahad HNov 1, 20162 min readPinterest pulls ads from Instapaper’s site, makes premium service freePinterest is making its first major change to Instapaper since acquiring the read-it-later service in August 2016. But it’s not the one...
Fahad HOct 13, 20161 min readPinterest’s monthly user base hits 150 million people, up 50% from last yearI AM NIKOM / Shutterstock.com Pinterest isn’t done growing, but it still has a ways to go. On Thursday, the social network/search engine...
Fahad HSep 16, 20161 min readPinterest streamlines Promoted Pin process with new Promote buttonPinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go...
Fahad HAug 31, 20163 min readPinterest will target ads to people who click on, save brand-related pinsPinterest wants brands to feel like they already have an attentive audience to advertise to on its platform. So after adding the ability...
Fahad HAug 23, 20163 min readHow buying Instapaper could help Pinterest become a media portal like FacebookSaving articles to Pinterest has become “a core use case” even before the company acquired read-it-later service Instapaper. Pinterest is...
Fahad HAug 11, 20162 min readPinterest adds impression-based buys to its ad auctionrvlsoft / Shutterstock.com If Pinterest wants more brand advertisers to buy its ads — and it appears that it does — then it needs to make...
