Online shopping activity was still going strong in the week before Christmas, with conversions up 1.5 times as compared to the baseline pre-holiday period. Meanwhile, traffic is up 2.2 times over the baseline, perhaps indicating that shoppers are still looking for the best deals, the ideal gifts, or just seeking out a retailer that can ship in time for a pre-Christmas arrival.
These stats are from Marketing Land’s Online Retail Shopping Report, which is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands to run ads on major retailer websites.
We’ll be featuring data like this weekly on Marketing Land as a part of our Retail Column coverage through the holiday shopping season. Some additional context can be found here.
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