A couple weeks ago, Nissan gave several people the ride of their lives. It’s part of the brand’s #RideOfYourLife campaign which kicked off last year and takes unsuspecting Mall shoppers on a joyride with a professional driver. You can look at that here:
This year, Nissan has added a social media-based scavenger hunt into the mix. Called “The Altima Chase,” the hunt kicked off with another video that has a car thief steal a Nissan Altima from the very glass box from which the vehicle was revealed to the Mall patrons for the joyride portion of the campaign.
The video points viewers to a contest site where, over a three week period, people will be given clues to solve that will, ultimately lead to the location of an actual Nissan Altima one winner will take home.
In addition to the site, clues will be shared using the hashtag #AltimaChaseSweeps across Nissan’s social media channels including Facebook, Twitter and Instagram.
Nissan is promoting the contest on multiple social media platforms:
Join the #AltimaChaseSweeps mission. RT and you could win the #RideOfYourLife, a 2015 Altima http://t.co/7wVRLfATPIhttps://t.co/jX4Vh0yCou — Nissan (@NissanUSA) May 11, 2015
The campaign also includes :30 and :15 national and cable broadcast spots. In conjunction with Nissan’s ongoing partnership with NBC’s “The Voice,” a special “Ride of Your Life” tie-in will feature interviews with “The Voice” contestants in 11 major media markets.
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