NetSuite has announced a $200 million deal to acquire Bronto Software. The acquisition is expected to close in the second quarter of this year, pending regulatory approval.
The deal will combine NetSuite’s SuiteCommerce omnichannel commerce platform with Bronto’s commerce marketing automation platform, which counts Armani Exchange, Timex and Trek Bikes among its clients. NetSuite says its SuiteCommerce platform is used by more than 3,000 brands to manage strategies across point-of-sale, e-commerce and call centers.
NetSuite CEO Zack Nelson explained the deal as follows in the company’s announcement:
“Just as customers demand seamless cross-channel shopping experiences, they increasingly expect companies to communicate consistently through all of their digital experiences – on site, at stores, in email or through social or mobile. By combining the two companies’ offerings and technology, we can help merchants deliver relevant and consistent digital commerce experiences throughout the customer journey.”
NetSuite reported a Q1 loss Thursday of $22.7 million, but its adjusted earnings of 11 cents per share were better than the five cents that analysts expected.
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