Shopify launches machine learning powered network for US merchants
This week, Canadian e-commerce platform Shopify launched its brand new Shopify Fulfillment Network for US-based merchants. The new...
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Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and...
Here’s how brand marketers can use immersive technology to build an effective retail experienc
It’s your typical overcast Saturday in downtown Portland, Oregon, and I’m heading out to the park to walk my dog, Betty. What I find this...
Location-based marketing: What works and what doesn’t in a campaign
Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their...
Google Cloud goes after commerce market with Cloud for Retail solutions
Google announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
RichRelevance adds deep learning so new products can get recommended
Many recommendation engines rely on patterns of consumer behavior — which are not very useful for new products that have no browsing or...
Skimlinks launches automated affiliate links for AMP
London-based affiliate marketing network Skimlinks is out with what it says is the first automated affiliate link platform for AMP. AMP,...
3 powerful ways to maximize data to grow your e-commerce business
Those on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no...
Adobe adds a Progressive Web Apps builder to Magento
A Progressive Web App being built inside Adobe’s new PWA Studio. Adobe announced new marketing capabilities at the National Retail...
Everything is e-commerce: Big takeaways from CES
CES is not what it used to be. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event,...
Salesforce launches Einstein Visual Search for retailer product discovery
Salesforce is announcing Monday at the National Retail Federation (NRF) trade show several enhancements to its Commerce Cloud. The...
Declining engagement, conversions cast shadows on otherwise sunny Black Friday weekend
Marketers breathed a bit easier as record-breaking retail sales rolled in from the Thanksgiving to Cyber Monday stretch. Cart checkouts...
Your customers aren’t waiting till Black Friday, neither should you
In the past few years, many consumers have been starting their shopping well ahead of the unofficial Black Friday kick off to the...
Analysts agree: E-commerce sales set to deliver robust holiday retail growth
Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs e-commerce growth at 16.2 percent, while Internet Retailer...
Adobe completes Magento integration, aims to ‘make every moment shoppable’
In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating...
Marketers prepare for changes in states’ sales tax nexus laws
It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain...
Shopify now lets stores create AR experiences for iOS 12
Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of...
Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
Go headless and best of breed. That’s the key advice from Commercetools chief product officer Kelly Goetsch for large enterprises looking...
Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent
Are people misrepresenting their virtual assistant behavior in surveys? Multiple consumer studies released over the past two years have...
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