Illustration of external services by Namogoo
There’s a hidden problem with managing personal data.
It’s that the keepers of the data aren’t just websites and apps, but the dozens — sometimes hundreds — of third-party services that also handle the data to target and track ads, manage tags, present content, provide embedded social functions and so on. And those services sometimes have their own subcontractors, who act as fourth-party services.
To help address this hidden ecosystem, Boston-based Namogoo is launching a new service this week. Called GDPR Insights, it tells websites which services are running in the background, which ones are collecting and sharing personal data, what data is being sent to remote servers, the impact of that collection/sharing on site performance and so on.
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