Making its debut appearance at No. 1, Activia has been named the most shared brand of 2014 on the success of its Shakira “La La La” video.
Based on each brand’s combined number of social shares for video ads shared during 2014, marketing technology company Unruly ranked the top ten most shared brands of the year following its Top 20 most shared video ads of 2014.
This year’s World Cup event proved beneficial for a number of brands. After launching World Cup themed video ad campaigns, Activia, Samsung, Nike, Coca Cola and Adidas all earned spots on Unruly’s list of most shared brands.
Unruly’s Top 10 Most Shared Brands of 2014
Activia (5,851,633 shares)
Samsung (4,301,989 shares)
Nike (3,844,268 shares)
Coca-Cola (3,357,945 shares)
NBA (3,110,160 shares)
Budweiser (3,100,944 shares)
GoPro (2,863,293 shares)
Adidas (2,852,945 shares)
Pepsi (2,413,830 shares)
Electronic Arts (2,362,152 shares)
While this was Activia’s debut appearance on the top ten list, Samsung, Pepsi, Budweiser and Electronic Arts were all top ten repeats from last year.
Brands that dropped off the list from 2013 included GEICO, Dove, Red Bull, Kmart and Cornetto.
Launched in advance of the World Cup, the Activia ad featured numerous World Cup athletes in support of the World Food Programme.
With more than 5.8 million shares, not only is Activia the most shared brand, but the “La La La” video recently beat out Volkswagen’s “The Force” for most shared video ad of all time.
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