Well, here’s an admirable effort. It’s not your typical marketing campaign; but, what’s really typical any more these days? When streaming has taken over broadcast TV, animated GIFs pass for ads and editorial is now advertising — anything goes, really.
So, Durham-based, mobile application development firm Two Toasters, which recently made the Inc. 500 list, is engaging in a bit of good corporate citizenship by lending its support to an organization called Girls Who Code, which works toward closing the gender gap in technology and engineering.
With a bit of crowdfunding in partnership with Crowdrise, Two Toasters is working toward raising $5,000 by September 15, which they will match with another $5,000. The money will then be given to Girls Who Code to further the organization’s cause.
So, how is this marketing? Well, any time an organization helps raise money and thumps its chest a bit while doing so, people hear about it. And isn’t that the goal of any good marketing program? Besides, it’s for a good cause, it raises awareness of Girls Who Code, and it lends a nice positive patina to Two Toasters.
And, let’s not forget that Two Toasters is a mobile application developer, something just about every brand and agency needs to have in their stable of marketing partnerships.
So how’s that for targeting? Wait, did we just do Two Toasters’ marketing for them? Like we said, the definition of marketing and advertising is not what it used to be.
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