Fahad HSep 4, 20192 min readMicrosoft introduces XLOOKUP in Excel – and it’s a big deal for data reportingFor those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true...
Fahad HAug 5, 20192 min readMicrosoft acquires e-commerce advertising vendor PromoteIQPromoteIQ, a leading vendor marketing technology, providing targeted ad capabilities to its customers, has been acquired by Microsoft....
Fahad HJun 5, 20193 min readAntitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probesThe Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are...
Fahad HOct 23, 20181 min readMarketers can now use LinkedIn category data for targeting through Bing searchWhy you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data....
Fahad HAug 16, 20183 min readMicrosoft and Amazon marry their assistants, but will the honeymoon be short-lived?Roughly a year ago, Amazon and Microsoft announced that they each would be integrating their respective digital assistants into the...
Fahad HMay 22, 20181 min readMicrosoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’announced the news on Monday. Microsoft says that the Berkeley-based technology company has created a “revolutionary” new approach to...
Fahad HFeb 8, 20181 min readLinkedIn updates Sales Navigator with redesigned account pages, improved searchLinkedIn plans to begin regularly updating its Sales Navigator platform every quarter, starting with a suite of improvements rolling out...
Fahad HNov 14, 20173 min readLinkedIn lets advertisers generate leads from Sponsored InMail, Dynamic Ad campaignsLinkedIn is giving businesses new ways to solicit people for their information through ads on the business-centric social network. In...
Fahad HSep 20, 20171 min readMicrosoft is newest member of Coalition for Better AdsMicrosoft has joined the ranks of the Coalition for Better Ads, the group of media companies, industry groups and brands that formed last...
Fahad HJul 21, 20174 min readThe name is Bot, Chatbot: How to shake up conversions with stirring conversationsThink back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to...
Fahad HJul 21, 20172 min readCloud-computing growth drives Microsoft quarterly earnings beatMicrosoft reported better-than-expected fiscal Q4 earnings and revenues yesterday on the strength of its cloud business. It was a strong...
Fahad HJun 1, 20171 min readMicrosoft clones Snapchat’s Stories for its reimagined Skype experienceSkype was first released in 2003 as a messaging and free calling tool — ahead of its time. Since then it has evolved, been acquired by...
Fahad HMay 10, 20172 min readMicrosoft says it’s infusing AI into all of its products from Xbox to OfficeMicrosoft wants to make AI available to all developers through its “intelligent cloud” and accessible to devices at the “intelligent...
Fahad HApr 28, 20171 min readReport: Google Assistant beats rivals for questions answered and accuracyAlexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the...
Fahad HApr 28, 20171 min readMicrosoft reports $23.5 billion in revenue but misses Wall Street expectationsMicrosoft announced quarterly earnings Thursday afternoon, with earnings that beat expectations, while revenues just missed Wall Street...
Fahad HJan 27, 20172 min readMicrosoft Earnings Report for Q2 2017: Revenue reaches $26B fueled by cloud servicesMicrosoft released its 2017 Q2 earnings yesterday, reporting $26.1 billion in revenue and confirming the close of its LinkedIn...
Fahad HJan 12, 20171 min readIn the age of intelligent agents, how does marketing work?Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have...
Fahad HDec 8, 20162 min readUsing shopping assistants to fill your shopping carts, onlineThis year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly what deals to...
Fahad HOct 20, 20161 min readMicrosoft beats estimates with $22.3 billion in quarterly revenueThis afternoon, Microsoft announced better-than-expected revenue of $22.3 billion, beating financial analysts’ consensus estimates, which...
Fahad HSep 14, 20162 min readTwitter rolls out apps for Apple TV, Xbox One and Amazon’s Fire TVTwitter’s TV apps will broadcast Thursday Night Football games, as well as other live shows, Periscope streams, Vine clips and normal...
