MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Yelp announces expanding “Yelp Knowledge” social analytics program Jun 29, 2016 by Greg Sterling Yelp adds new companies that get direct access to full Yelp reviews database.
SEO? SEM? SMX East has you covered. Jun 29, 2016 by Marketing Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising.
Amazon finally makes it easier to find skills for Echo Jun 29, 2016 by Matt McGee Like an app store, Alexa’s skills are now organized by category with new search and refine features.
AMP: Above and beyond Jun 29, 2016 by Max Prin Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.